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29.02.2012
The pleasures of fashion




While women are rearranging their closets to make some space for the new spring/summer pieces, the designers are already showing their pre-fall collections. Last week during the Pret-a-porte in Milan the collections of 65 international labels were presented.

One of the shows I had a chance to visit was Bally Switzerland and since I live in Switzerland and have developed particular interest and passion for the local brands I have taken a closer look into Bally Pre-fall season.


The two creative directors Graeme Fidler and Michael Herz, who joined the Swiss Heritage Luxury house only 2 years ago, tap directly into Bally’s DNA with signature pieces like the recreation of the diplomatic case shrunk and a classic clutch in matte French calf with ostrich trim. Inspired by a young woman’s visit to a Bally store with her diplomat father in the 1970s, at the time when Bally first launched ready-to-wear, the designers reinvent the Zurich Pump in a chic, elegant and retro style, showing a stacked heel of over-the-knee laced up boots, booties and pumps.
The silhouette of the Bally coat for next year is architectural and razor sharp, but the skirt and the dress are softened with unexpected volume and asymmetrical cuts. There are plenty of leather and fur details and the whole collection carries a sense of chic simplicity and understated urban design. In the spotlight of the winter daze the Bally designers are placing red and burgundy, lapis blue, chocolate and caramel on their boots, coats and skirts, which makes the pieces look more chic and elegant. 

Bally Shoe company was founded in 1851 by Carl Franz Bally and his brother Fritz in the basement of their family home in Schönenwerd in Solothurn. Three years later the two brothers set up their first shoe factory in the village. Soon after that Fritz Bally left the fledgling business and Carl carried on under the corporate name "C.F. Bally".

Carl Franz Bally died in 1899 and his sons took care of the business until 1907 when "C.F. Bally & Co. Ltd." went public, their shares listed on the Swiss Stock Exchange. The added capital allowed massive expansion for their much-in-demand shoes and by 1916 they employed more than 7,000 people.

Tsitaliya Mircheva
 
 
 


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