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13.04.2012
BSCC Rebrand




PRESS RELEASE


11th April 2012

BRITISH-SWISS CHAMBER OF COMMERCE (BSCC) UNVEILS NEW LOGO AND BRANDING

To strengthen the refined vision and new emphasis on the bilateral nature of the Chamber, the BSCC proudly introduces a new branding initiative – the first such endeavour in close to two decades.
The launch is being supported with a new website, which also serves as a directory for British-Swiss businesses, as well as a fresh new logo, the work of Swiss-based British designer, Adrian Snodgrass.
“Our previous branding served us well for some 15 years during which the BSCC has undergone considerable development.” says Alexis Lautenberg, President of the BSCC.  “Our new, modernised image reflects this and, with its more contemporary use of national colours, represents our membership in Britain, Switzerland and Liechtenstein in a refreshing and appropriate manner.”
 
The new logo will be adopted with immediate effect.
 
An independent, not for profit organisation the BSCC aims to continue to expand its membership, which currently stands at over 750 members and, through a combination of events and political lobbying activities, to raise awareness of key business and political issues affecting the British, Swiss and Liechtenstein business community.
 
The BSCC’s advertising and promotional materials have also been given a clear, elegant new look designed by Zürich based bespoke designers Blyss – www.blyss.ch.
 
“I am convinced that our renewed focus on content will be well complemented by our stronger, updated brand profile” states Carolyn Helbling, Managing Director of the BSCC.

Ends


Press Contact for the BSCC:
Fiona Rhodes
Membership & Marketing Manager
The British-Swiss Chamber of Commerce | Bellerivestrasse 209 | 8008 Zürich
Tel +41 43 443 06 81 | Fax +41 44 422 32 44
Email fiona.rhodes@bscc.co.uk | bscc.co.uk


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