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Gübelin launches its completely renovated boutique in Zurich

A few days ago Bahnhofstrasse in Zurich acquired another precious stone in its crown of 140 shops along the 1.4 km shopping mile. One of the most elegant and world-known Swiss manufacturers of fine jewellery and watch-making, Gübelin re-opened its completely renovated boutique, inviting its patrons, partners and journalists from all over Switzerland. The guests received a warm welcome from the new CEO of the company, Raphael Gübelin and his sister Sarah Gübelin, both sixth generation in the family business.
Entering the premises on Bahnhofstrasse 36 one can’t help but fall into a feeling of exclusive softness and elegance that creates a particular sense of savoir-vivre. The first impression is enhanced by the bright light that streams from within the shop, perhaps even from the center-of-attraction showcase, made of silver-leaf and dark wood, displaying that day an astonishing diamond, emerald and pearl necklace flower. The rest of the space is minimal, fluid, open, with clean simple lines of off-white interior wood and cosy seating areas in dark blue and adjacent lounge chairs, custom-designed rugs, pillows and lamps and exuberant fresh flowers in the vases.  The customer has a feeling of entering the family’s “living room”, where he or she can take time and explore their choice of precious pieces. Most of them are on display within specially lit built-in wall showcases and electronic drawers where the light enhances the quality and the beauty of the precious stones, the pearls and the watches without being visible and distracting from the piece.
Another treat awaiting customers, visiting the second floor is the gallery embracing the historic background of the family’s successful tradition. Along the staircase, designed as an extension of the living room, guests can admire some of the first significant Gübelin pieces designed in the 1800s, the conceptual sketches to those special pieces and some of the early advertisements. The gallery is supposed to be changed over time for special events and holidays.
The idea behind this exquisite interior design belongs to the American firm, Audrey O’Hagan Architects, whose concept won the hearts of the Gübelin family from among the other three competitors from Germany and France.  
The Gübelin store in Zurich opened for the first time in 1932 after the branches in Lucerne (1854) and St. Moritz (1931). Today there are six more stores, the Gübelin Ateliers and the Gübelin Gem Lab., a world-renowned scientific gemstone laboratory based in Lucerne and Hong Kong. In the Zurich store the customer can find company’s own jewellery collections, high-class gemstones and an exclusive range of global watch brands such as Patek Philipp, Breguet, Jaeger le Coultre, Parmigiani, Zenith, Glashütte, Omega, Longines, Tag Heuer, and Montblanc.
Tsitaliya Mircheva

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