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10.07.2011
The name of the game is Vintage




Every Saturday morning my girlfriends and I have a ritual: we meet at one of the flea markets in Zurich and we spend hours browsing through the stands, looking for unexpected treasures that speak only to us. The shopping experience is so adventurous and unique.

The community: We all love the vibrant market at Burkliplatz, near the lake of Zurich, which seduces us without the slightest effort out of the elegant and classy style of the Bahnhofstrasse fashion boutiques. The flavour of the dowdy dark-suited bankers’ city suddenly becomes sapid and rich with exotic touches: wooden masks from Congo, silver platters from the Orient, aviator’s tools, antique English teapots with ivory holders, Moroccan carpets. The atmosphere here is very relaxed, compared to the battlefields of the city’s fashion stores on Saturdays. At the market we all share one passion for pieces with history, which is why there is a deep and unique sense of community among vendors and shoppers. And not only that, but we don’t want to simply follow fashion, we want to become trend-setters. We want to direct the societal focus towards reuse and recycling instead of overconsumption. We are looking for authentic pieces that move our sense of aesthetics, but also touch our caring hearts, and we are able to find new life for a great deal of old things.

Nostalgia:Last Saturday I found a vintage set of earrings with a brooch with blue stones and a beautiful old wood and leather tailor’s dummy. What if it happened to belong to Coco Chanel once?  For each one of us, it is the story that we connect to, the story behind the chair that we love or that perfect 1950s lamp, which was standing quietly on the night table of a famous town beauty. We can tell these stories at home or just live with a piece that only speaks to us

The bargain: What thrills most girls at such a market is the bargain. Flea market pieces fit every budget. We shop for what we perceive to be a good deal on something of value. Adding to that value is the fact that most of the pieces are unique.

Vintage is modern: with a timeless element, vintage is a look that will last. The vintage look is eclectic and unlike some modern pieces that require specific style of all your accessories, the vintage piece can be added over time. The word vintage is copied from its use in wine terminology as a more elegant euphemism for “old” clothes. Vintage means any style from the 1920′s through the 1980′s, although 1960′s and later are often referred to as retro rather than vintage. Clothing over 100 years old is classified as antique, and any clothing made within the last fifteen years is still considered contemporary. One factor contributing to the revival of the urban vintage market are television programs, such as AMC's Mad Men, bringing the styles of earlier eras back to the consciousness of designers, dealers and shoppers.

Flea market Bürkliplatz
: This established flea market is the perfect place to hunt for a cuckoo clock or vintage oil lamp with dangling green beads. The market has existed since 1971 and there are between 400 and 500 traders. The market opens at 6 am to 3:30 pm every Saturday from May to October. The stalls offer a range of goods, mostly antiques, and the variety of food stalls will keep you energized for shopping. It's near the northwest bank of Lake Zürich, off the bottom end of Bahnhofstrasse.
Flea market Kanzlei
: This flea market goes all year round and it’s just a 15-minute walk from Hauptbahnhof, the main train station. Amid the piles of secondhand records, clothes, bicycles, hats, kettles and old pieces of furniture, there is an outdoor café with fresh pastries and aromatic coffee, and a wine bar where you can wind down at day's end. The small cinema nearby shows independent films in a comfortable, velvet-couch fashion. If you like to enjoy a delicious lunch or cocktail in the late afternoon, you can cross the street and sit at the Volkshaus, observing through the huge windows the world going by.
 
Tsitaliya Mircheva
 


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